The Quiet Architecture of a Useful Business Web Page

A walk through the signals, standards, and systems Google uses to decide whether your business website deserves to be found.

The Quiet Architecture of a Useful Business Web Page A walk through the signals, standards, and systems Google uses to decide whether your business website deserves to be found. How search engines read and evaluate business websites the signals, standards, and systems that determine whether your page gets found. There is a moment, somewhere between a search query and a result, when a piece of software reads your website the way a librarian reads a card catalog entry. Not with eyes exactly. Not with judgment...