The First Knock: How Agencies Are Reaching New Businesses the Moment a Domain Goes Live

A feature about the lead-generation strategy that starts not at the sale, but at the registration and what it reveals about timing, attention, and the businesses that never expected to be found.

The First Knock: How Agencies Are Reaching New Businesses the Moment a Domain Goes Live A feature about the lead-generation strategy that starts not at the sale, but at the registration and what it reveals about timing, attention, and the businesses that never expected to be found. How agencies and entrepreneurs use daily domain registration data to reach brand-new businesses at the moment of formation and what that timing reveals about modern lead generation. There is a moment, somewhere between the click of a...